Product roles for a Data Software company

Project brief

In 2017, Mane began a project with a FTSE listed B2B data software business that was so successful, it led to an exclusive contract for the client’s data quality arm.  Following an initial conversation with the global product director, Mane Product & Technology were able to quickly fill the role of Product Marketing Director.  

The organisation had been desperately trying to recruit a product marketing director in excess of ten weeks, and despite using multiple agencies, none had managed to source anyone who had both the skills required and was a good cultural fit. By demonstrating our expertise in the talent sourcing arena and explaining Mane’s strategy of becoming an extension of its clients’ business in order to really get to know the values, culture and requirements, Mane was awarded the contract.

The team sat down with the global product director to expand further on the role and delve much deeper into what the company really wanted from an applicant – something no other agency had done previously. Crucially, Mane discovered that the ideal individual was someone who not only had a data background, but also previous experience in a computer software company. Just two days after the meeting, Mane put forward two CVs and in just 20 days, the client had interviewed and offered the position to one of the candidates.

Following this successful assignment, Mane was awarded a place on the client’s PSL and has since recruited across multiple arms of the business. 

Mane now works exclusively with the company’s data quality arm and is the only agency that has successfully worked with the business to recruit product professionals into this sector of the company. In just seven months, the team has placed four senior product managers and has signed five further deals - something no other agency has been able to achieve.

The key to success in this particular instance was the team’s commitment to taking time to truly understand what the client wanted, which has resulted in a strong relationship built on trust and understanding between both parties. 

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