18 Apr 2018
Introducing the new Mane
We are excited to show you the new Mane brand identity and updated website. As Mane has grown and developed, so have the individual divisions of the business. Each division has different customer demographics, recruitment goals, strategies and personalities working within it. We have updated the branding to introduce more vibrant and bold colours paired with lighter themes with a unique identity and colours for each of our seven divisions. This marks an evolution of the brand and speaks to the success and growth of the company as a whole. The change also reflects the strength and direction of our division’s efforts and underscores our commitment to all the clients and candidates we serve.
The colour red has always been the staple for Mane and remains a part of the brand's identity to this day. At the heart of Mane is the Engineering & Manufacturing division that the company was originally founded upon in the early 90s. Today, over 25 years later, Mane has expanded into several other industries and sectors. Our newest division, Information Technology, introduced in 2016 is now known as Product & Technology as we focus on the recruitment efforts of the team. Our Rail & Infrastructure division will be divided into two – Rail and Built Environment – as we have seen tremendous growth in both the rail and construction industries.
When we launched our new website in the summer of 2016, we moved to a more modern platform that gave the Mane branding a breath of fresh air. Since then, we have been introducing new features periodically to offer enhanced experiences for users to interact with the brand and the website has now been updated to display our new colours and brand identity.
Our Updated Divisions and Colours:
Aerospace, Defence & Space – Purple
Automotive, F1 & Motorsport – Yellow
Engineering & Manufacturing – Red
Energy – Green
Rail – Royal Blue
Built Environment – Orange
Product & Technology – Light Blue